May 10, 2023
Everyone experiences rejection. Let’s talk about turning “feeling crushed” into “crushing it.”
April 12, 2023
Users should never have to struggle to find what they are looking for on your website. Now, substitute “our” for “your,” and you see the problem we had at hand.
April 05, 2023
For the past three weeks, we’ve unpacked the toolkit of figurative language. This week, we wrap up “The Metaphors of Sales” by discussing models found in nature.
March 29, 2023
This week, we’re looking at the metaphor of referring to your company or organization in terms of being a family–and waking up this tired metaphor with a team-building exercise.
March 22, 2023
This month, I’m going to offer a poet’s tips on choosing metaphors of sales that transform. In other words: Ready, aim, fire!
March 15, 2023
Consider this sales metaphor boot camp. (And, yes, if you’re wondering, “boot camp” is a metaphor. No actual sit-ups or rope climbs required.)
December 28, 2022
All this month, I’ve described unexpected intersections between poetry and sales. But I haven’t written a sales poem…until today.
December 21, 2022
I’ll have a side of nostalgia with that Happy Meal, please.
December 14, 2022
Borrowing from 1920s Paris, this how-to offers a playful, collaborative, creative-writing icebreaker game.
December 07, 2022
So much depends on listening to a grasshopper, in the rain, while sitting in a red wheelbarrow. Just trust us.