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Results for Author: Sandra Beasley

Metaphors in Sales: Going to Battle

Sandra Beasley

March 22, 2023

This month, I’m going to offer a poet’s tips on choosing metaphors of sales that transform. In other words: Ready, aim, fire!

Metaphors in Sales: How Language Transforms

Sandra Beasley

March 15, 2023

Consider this sales metaphor boot camp. (And, yes, if you’re wondering, “boot camp” is a metaphor. No actual sit-ups or rope climbs required.)

The Poetry of Sales: The Phoenix Sestina

Sandra Beasley

December 28, 2022

All this month, I’ve described unexpected intersections between poetry and sales. But I haven’t written a sales poem…until today.

The Poetry of Sales: Jingles That Rock

Sandra Beasley

December 21, 2022

I’ll have a side of nostalgia with that Happy Meal, please.

The Poetry of Sales: An Exquisite Exercise

Sandra Beasley

December 14, 2022

Borrowing from 1920s Paris, this how-to offers a playful, collaborative, creative-writing icebreaker game.

The Poetry of Sales: How to Listen

Sandra Beasley

December 07, 2022

So much depends on listening to a grasshopper, in the rain, while sitting in a red wheelbarrow. Just trust us.

Sales for Non-Sales Professionals: The Consulting Quandary

Sandra Beasley

November 30, 2022

Consulting firms expect their professionals to become trusted advisors by way of their functional expertise. Why are so many uncomfortable with converting that into sales opportunities?

Give Your Zoom Some Zing

Sandra Beasley

August 10, 2022

Video-communication platforms are here to stay. Venture beyond Miss Manners to make your experience professional, effective, and inclusive. 

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