September 20, 2023
Your company’s secret weapon is the team and their expertise. Are you setting them up for success with your sales pitch?
August 23, 2023
Don’t let us down with a tall tale (or worse, a boring one).
August 02, 2023
For working artists, writers, and designers, the increasing use of AI and ChatGPT can feel like a battle of “human versus machine.”
July 12, 2023
To wade, or to dive deep? Know the conversational waters before you go all in.
May 24, 2023
How one person’s rabbit is another person’s duck—and other mysteries of how our brains decide, persuade, and change.
May 10, 2023
Everyone experiences rejection. Let’s talk about turning “feeling crushed” into “crushing it.”
April 12, 2023
Users should never have to struggle to find what they are looking for on your website. Now, substitute “our” for “your,” and you see the problem we had at hand.
April 05, 2023
For the past three weeks, we’ve unpacked the toolkit of figurative language. This week, we wrap up “The Metaphors of Sales” by discussing models found in nature.
March 29, 2023
This week, we’re looking at the metaphor of referring to your company or organization in terms of being a family–and waking up this tired metaphor with a team-building exercise.