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Results for Tag: Psychology

A Matter of Trust

Rachel Smith

June 25, 2026

You start out below zero on the trust scale

WYSIATI: What You See Is All There Is

Rachel Smith

June 24, 2026

You don’t know what you don’t know

Anchoring Bias—Why the First Number Wins the Deal

Kristopher Kane

Don’t let prospects dictate the value of your solution. Learn how to drop the “price anchor” first using 3 tactical, psychology-backed sales strategies.

Bold Selling: How to Lean into Objections and Uncover Prospect Pain Points

Rachel Smith

Discover why effective sales leadership requires an equilibrium between boldness and humility, and learn tactical ways to bring bold communication into your sales pipeline.

Breaking Hick’s Law: The Logarithmic Reason Your Deals Are Dying

Kristopher Kane

It’s a standard modern sales horror story. You just wrapped up a 45-minute product demo with a highly qualified champion. Your deck was clean, your validation was airtight, you addressed all of your prospect’s pain points—and then some. Eager to showcase the sheer depth of your value prop, you walked them through every modular feature […]

Game Theory in Sales

Keeley Schell

April 23, 2026

Prepare for your sales call like a grandmaster

The Science of Sales

Rachel Smith

April 09, 2026

We like to think we make logical choices—we don’t

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