Beware the Curse of Knowledge

Rachel Smith

July 30, 2026

You know too much.

The Sunk Cost Fallacy (Or Why I Have This Dumb Lamp)

Rachel Smith

July 16, 2026

Why do we cling to bad investments?

Tips for Facilitating Trust

Rachel Smith

July 09, 2026

Trust is not a constant—it must be continually fostered

Predictors of Trust

Rachel Smith

July 02, 2026

How—and why—we judge trustworthiness backward.

A Matter of Trust

Rachel Smith

June 25, 2026

You start out below zero on the trust scale

WYSIATI: What You See Is All There Is

Rachel Smith

June 24, 2026

You don’t know what you don’t know

The Key Ingredients of Boldness

Rachel Smith

June 18, 2026

What Bold Leadership Actually Means: The B.O.L.D. Framework

The Salience Bias: It Pays to Notice What You Don’t Notice

Rachel Smith

June 17, 2026

Why your differentiators need to stand out

Anchoring Bias—Why the First Number Wins the Deal

Kristopher Kane

Don’t let prospects dictate the value of your solution. Learn how to drop the “price anchor” first using 3 tactical, psychology-backed sales strategies.

Bold Selling: How to Lean into Objections and Uncover Prospect Pain Points

Rachel Smith

Discover why effective sales leadership requires an equilibrium between boldness and humility, and learn tactical ways to bring bold communication into your sales pipeline.