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Results for Author: Sandra Beasley

A Funny Thing Happened on the Way to the Louvre

Sandra Beasley

January 03, 2024

Frustrated by a complex sales problem? Don’t get mad. Get artsy.

The Bitter Truth About Confirmation Bias

Sandra Beasley

December 13, 2023

Is the universe always proving you right? You’re probably wrong about that.

The Power of Social Proof in B2B Sales: Trusting the Wisdom of the Crowd

Sandra Beasley

November 15, 2023

Research confirms that everybody else is using social proof in B2B sales.