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Results for Author: Sandra Beasley

The Power of Social Proof in B2B Sales: Trusting the Wisdom of the Crowd

Sandra Beasley

November 15, 2023

Research confirms that everybody else is using social proof in B2B sales.

A Picture Is Worth a Thousand Words

Sandra Beasley

November 01, 2023

I 👍 you. I ❤️ you. I do not eggplant you.

The Superpower Known as F-B-V

Sandra Beasley

September 20, 2023

Your company’s secret weapon is the team and their expertise. Are you setting them up for success with your sales pitch?

Low Tech, High Impact: The Power of Story

Sandra Beasley

August 23, 2023

Don’t let us down with a tall tale (or worse, a boring one).

Creative Content and Sales in the Age of AI

Sandra Beasley

August 02, 2023

For working artists, writers, and designers, the increasing use of AI and ChatGPT can feel like a battle of “human versus machine.”

Confessions of a Recovering Overtalker

Sandra Beasley

July 12, 2023

To wade, or to dive deep? Know the conversational waters before you go all in.

This Is Your Mind on Epiphany

Sandra Beasley

May 24, 2023

How one person’s rabbit is another person’s duck—and other mysteries of how our brains decide, persuade, and change.