July 12, 2023
To wade, or to dive deep? Know the conversational waters before you go all in.
July 05, 2023
Your interactions with your coworkers will improve when you go beyond thinking about their actions to also consider their intentions. Think about how others could be interpreting your actions as well.
April 19, 2023
This week we’ll be sharing exactly what we saw when our web designers forced us to look in the mirror.
April 05, 2023
For the past three weeks, we’ve unpacked the toolkit of figurative language. This week, we wrap up “The Metaphors of Sales” by discussing models found in nature.
March 29, 2023
This week, we’re looking at the metaphor of referring to your company or organization in terms of being a family–and waking up this tired metaphor with a team-building exercise.
March 15, 2023
Consider this sales metaphor boot camp. (And, yes, if you’re wondering, “boot camp” is a metaphor. No actual sit-ups or rope climbs required.)
January 04, 2023
New Year’s resolutions operate under the guise that with the turn of an arbitrary date, new powers enter the world that will change our nature. Humans, however, are not creatures of change.
December 28, 2022
All this month, I’ve described unexpected intersections between poetry and sales. But I haven’t written a sales poem…until today.
December 21, 2022
I’ll have a side of nostalgia with that Happy Meal, please.
December 14, 2022
Borrowing from 1920s Paris, this how-to offers a playful, collaborative, creative-writing icebreaker game.