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Results for Tag: Sales Strategy

Fiction in Sales: The Storybook Ending

Adam Rosa

March 08, 2023

Being good at a discovery call is not enough. You need to be able to finish the story with the right middle and ending.

Sales for Non-Sales Professionals: The Consulting Quandary

Sandra Beasley

November 30, 2022

Consulting firms expect their professionals to become trusted advisors by way of their functional expertise. Why are so many uncomfortable with converting that into sales opportunities?

Sales for Non-Sales Professionals: The Well-Fed Customer

Sandra Beasley

November 23, 2022

You gotta eat. Service patterns around food engage our larger feelings about what it means to feel welcomed, tempted, comforted, and nourished. 

Sales for Non-Sales Professionals: Selling in a Mission-Based Organization

Adam Rosa

November 16, 2022

“Buy the __ (insert: socks, salad dressing, eyeglasses) and no one gets hurt.” Okay, that’s not mission selling, that’s hostage-taking. Let’s find a better way.

Sales for Non-Sales Professionals: The Sales of Science

Adam Rosa

November 09, 2022

Climate change, saving the turtles, the benefits of quality topsoil; some of us see the value immediately in these things, sure, but that’s not what seals a deal.

Sales News, October 2022

Adam Rosa

October 26, 2022

This month’s latest is a tasty order (hold the mayo).

(Ladies and) Gentlemen, Start Your Engines

Adam Rosa

August 17, 2022

This month’s latest sales news is about revving up your personal engine.

LinkedIn 2.0

Charles Carlson

July 22, 2022

Level up on your LinkedIn capabilities by sending videos, making recommendations, and more.

Don’t Be the Weakest LinkedIn User

Charles Carlson

July 20, 2022

LinkedIn, like any playground, has unspoken rules. Don’t be that kid who never gets invited to play foursquare.

Always Communicating: What Our Body Language Tells Others

Maestro Group

June 01, 2022

Communication has evolved. We, as humans, however, have not. The brain that interpreted symbols on cave walls is the same one interpreting emojis and LOLs.