March 22, 2023
This month, I’m going to offer a poet’s tips on choosing metaphors of sales that transform. In other words: Ready, aim, fire!
March 15, 2023
Consider this sales metaphor boot camp. (And, yes, if you’re wondering, “boot camp” is a metaphor. No actual sit-ups or rope climbs required.)
January 18, 2023
Small simile update: our brain’s visual system is less “like a camera” and more like a card-counting, crystal-ball-wielding stoner who’s high on mushrooms.
January 11, 2023
The brain is a strange, complex structure with one critical role: allostasis. We don’t fully understand them, but having one is a serious upgrade from the “stomach on a stick” phase.
April 27, 2022
Snap at your partner for no reason? Feel like punching someone in the throat? “Lizard brain” is that ancient vestige inside all of us that doesn’t respond to facts or logic. There’s just one problem.
December 15, 2021
Stop using the excuse of your reader’s “sophistication”; what’s good enough for Ernest Hemingway’s writing is good enough for your writing, too.
December 08, 2021
A “wow” is nice, but what you’re really looking for is, “I can’t wait to use this.”
February 17, 2021
Stop blaming the goldfish! Capturing someone’s attention is within your grasp, even in the age of email.
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