March 23, 2022
Once you’re familiar with a concept, it can feel like that concept should come easily to everyone. Not true. Cut it out with the acronyms already.
December 15, 2021
Stop using the excuse of your reader’s “sophistication”; what’s good enough for Ernest Hemingway’s writing is good enough for your writing, too.
November 20, 2020
This month’s latest is about standing out from the crowd of Black Friday emails.
September 30, 2020
Is your team composed of redworkers, or blueworkers? Trick question–here’s why you should encourage them to be both.
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