April 12, 2023
Users should never have to struggle to find what they are looking for on your website. Now, substitute “our” for “your,” and you see the problem we had at hand.
June 22, 2022
Written communication is more often misinterpreted, since there’s no body language or vocal cues to read. Interrobangs, textese, emojis—your message is about a lot more than dotting Is and crossing Ts.
March 30, 2022
Cognitive biases work together to create nine bias traps that affect decision-making. Escaping them requires prediction, intentionality, premortems, and a little less storytelling.
March 23, 2022
Once you’re familiar with a concept, it can feel like that concept should come easily to everyone. Not true. Cut it out with the acronyms already.
March 09, 2022
An anchoring bias makes it nearly impossible to look at something fresh. But you have to free yourself from it, whatever it takes–a second opinion, a red team–because otherwise you’ll drown.
March 02, 2022
Have you ever gone in for a pound, even after you realized that first penny was badly spent?
October 20, 2021
This month’s latest offers treats and protects against tricks.
January 13, 2021
Too many choices, not enough choices–customers are like Goldilocks. They want a set of choices that feels just right.
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